Frank A. Spring

Frank A. Spring, founding partner at Altum Insight, delves into the transformative power of storytelling in politics. He reveals how qualitative methods and AI-moderated interviews uncover citizens' personal narratives about democracy. Discussing the Montana Democracy Project, he identifies key narratives that shape political identities. Spring emphasizes the ethical responsibilities of storytelling and how cultural context influences narratives. He also explores how political candidates should align their personal and community stories for effective communication.