Francois Monti

Francois Monti, a cocktail writer and the owner of Amarguería, dives into the complexities of the cocktail industry. He discusses the disparity between elite bars and emerging markets, stressing the importance of local bars in cultivating cocktail culture. Francois highlights the critical need for skilled bartenders and foundational taste education, while advocating for mentorship and diverse career paths within the profession. He emphasizes the benefit of strong trade relationships to elevate cocktail quality and enrich the overall drinking experience for consumers.