François Baldassari discusses the evolution of firmware development and advancements in technology. The use of Python and interpretive languages in embedded software engineering is explored. Challenges faced while building Memfault, the importance of tools in agile embedded software development, and the difficulties of memory management in the embedded software industry are discussed. Memfault's products and services for IoT observability and iteration are highlighted.

François Baldassari, Founder and CEO of Memfault and an expert in embedded software from Pebble and Oculus, shares insights on engineering practices in the tech sector. The conversation covers the evolution of embedded systems, emphasizing the shift toward a software-centric mindset. François highlights the critical role of code reviews in improving quality and collaboration within teams. He also discusses strategies for navigating change in technical environments, the importance of coding standards to enhance team cohesion, and the value of consistency in practices.