Francisco Toro
Journalist and author (also known as Kiko Toro), director of climate repair at the Anthropocene Institute and co-author of Charlatans: How Grifters, Swindlers, and Hucksters Bamboozle the Media, the Markets, and the Masses.
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Oct 7, 2025 • 55min
Why Do We Fall for Charlatans?
Francisco Toro, known as Kiko, is a journalist and author, as well as the director of climate repair at the Anthropocene Institute. In this discussion, he explores the psychology behind charlatans and how they exploit deep-seated needs for certainty and belonging. He delves into notable examples like Sam Bankman-Fried's moral branding and the Farm Bank scheme in Turkey. Toro also addresses the role of social media in amplifying these manipulative tactics and the psychological traits that characterize charlatans.
