Francisco Cornejo

Founder of Familify, creator of the Storybook app and the Theo prayer and Bible-stories app for children, who led a product pivot that produced rapid growth and high revenues.

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Nov 24, 2025 • 52min

Even great startups sometimes need to pivot (feat. Francisco Cornejo of Theo) | E2214

Francisco Cornejo, founder of Familify and the innovative Theo app, discusses a pivotal moment when Storybook's growth stalled despite great reviews. By experimenting with Bible stories, they discovered strong user demand that propelled Theo to surpass Storybook in just weeks. Colin Sebastian introduces En Vérité, highlighting how AI simplifies due diligence for investors, while Jake Triton of Pitch Perfect shares insights on SMS compliance and how his platform enhances communication for SMBs. The conversation emphasizes adaptability and data-driven decisions for startup success.

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