Francesco Gino
A top professor at Harvard University and one of the world's best known behavioural science researchers.
Best podcasts with Francesco Gino
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Aug 7, 2023 • 37min
Emergency Pod: Harvard Fake Data Scandal
A data-fraud scandal rocks behavioural science as researchers uncover suspicious entries in four studies by Harvard professor Francesca Gino. The discussion examines the disputed honesty-pledge and creativity experiments, what the allegations mean for marketers and the field, and whether one researcher’s case should shake confidence in behavioural science as a whole.
