Francesco D'Orazio

Francesco D'Orazio, President and Chief Product Officer at Pulsar, specializes in audience intelligence. In their discussion, he explores how AI revolutionizes audience insights, balancing existing user optimization with new audience expansion. Francesco highlights the importance of structured data for AI outputs, and how simulations can predict audience reactions effectively. He argues for integrating product and marketing insights, and advocates for a shift towards hypothesis-driven analysis to avoid testing paralysis. A fascinating peek into AI's future in audience understanding!