Francesca Segal, an award-winning British-American author known for her novels like "The Innocents," dives into the art of world-building. She shares practical insights on creating immersive settings and the importance of consistency in culture and relationships. The discussion also touches on the emotional challenges writers face and how tools like Scrivener can streamline the creative process. Segal emphasizes the balance between research and storytelling, providing a captivating look at the complexities of crafting believable fictional worlds.