Fran Wills, the CEO of the Local Media Consortium, highlights the transformative role of digital video in local news delivery. She discusses how platforms like YouTube and TikTok are reshaping audience behaviors, pushing newsrooms to explore video storytelling for revenue generation. The conversation delves into ethical challenges related to social media influencers and the necessity for digital partnerships. Wills emphasizes that video has shifted from a supplementary tool to a central element in news, driving engagement and financial growth.