Join Stephen DeWolf, Tom Martin, Rupert Price, and Fran Clayton—leaders from notable Australian ad agencies—as they delve into breaking creative boundaries in a land where rules often bend. They share exciting stories of standout campaigns like 'Dumb Ways to Die,' emphasizing the blend of local context with global ideas. The conversation pivots on the power of collaboration and agility in smaller markets, alongside a push for authenticity in creative pitches. Tune in for insights on fostering innovation while respecting cultural nuances in advertising.