Fokke de Jong, the founder and CEO of Suitsupply, started his journey selling suits from his dorm in Amsterdam. He revolutionized men's fashion by sourcing high-quality Italian fabrics at affordable prices and embraced e-commerce early on. His unconventional retail strategies included opening a store next to a highway, challenging norms, and a playful legal dispute that gained publicity. With over 150 global locations, Fokke reflects on the challenges of growth, the importance of quality craftsmanship, and the balancing act of work and personal life.
