Florian Zimmermann

Florian Zimmermann, a Professor at the BRIC Institute and the University of Bonn, specializes in associative memory and belief formation. In this discussion, he reveals how economic incentives can distort information gathering and belief systems. They explore a groundbreaking study involving participants who ingested insects for money, highlighting ethical considerations in experiments. The conversation also covers the collaborative nature of research design, the significance of associative memory in shaping beliefs, and the passion driving early career researchers.