Florian Vollmer, Service Design Lead at Autodesk and a professor at Georgia Tech, delves into the intricacies of journey management. He shares his experience of rebuilding a journey management practice from scratch, reflecting on lessons learned. Topics include the challenges of ownership, the necessity of dedicated tools, and strategies for gaining buy-in within an organization. Florian emphasizes collaboration, data quality, and a culture of experimentation as key elements for successful implementation, offering insights that resonate with both newcomers and seasoned professionals.
