Flo Schirmer

Flo Schirmer, an entrepreneur with a diverse background in DTC brands and home security, unpacks the concept of 'sweaty startups'—service-based businesses that generate quick revenue. He shares his journey from window cleaning to launching a successful home security company. The conversation dives into the challenges of customer acquisition and how blending traditional services with tech can amplify growth. Flo also presents innovative business ideas, like a garage organization service for affluent neighborhoods, illustrating the potential in overlooked markets.