Flo Guerrouani

Flo Guerrouani, a Global Senior SEO Lead at Cushman & Wakefield, dives into the world of optimizing SEO for global expansion. She highlights the crucial role of building relationships across teams and local markets for growth. The discussion covers strategies for effective collaboration and tailored content to drive traffic in diverse regions. Flo also addresses challenges in overcoming communication barriers and the importance of empowering women in SEO, showcasing their leadership progression in the industry.

Flo Guerrouani, Global Senior SEO Lead at Cushman & Wakefield, dives into the intricacies of optimizing SEO for global expansion. She shares strategies for enhancing organic traffic across diverse markets and emphasizes the importance of aligning stakeholders when managing SEO efforts. With insights into local search behavior and the need for education in varying digital expertise levels, Flo highlights the significance of data-driven decisions and collaboration in achieving successful international SEO.