Fleur Brown

Fleur Brown, Chief Industry Affairs Officer at the Australian Retailers Association, shares her expertise on navigating Black Friday sales. She discusses how this American shopping tradition has firmly taken root in Australia, driving significant consumer spending. Fleur shares tips on identifying genuine bargains amidst aggressive marketing tactics. She emphasizes the importance of being savvy and cautious to avoid being misled by inflated discounts, ensuring shoppers make the most out of their hard-earned dollars this shopping season.