In this engaging discussion, Greg Sarafin, Global Vice Chair at EY, and Fiona Czerniawska, CEO of Source, delve into the evolving landscape of consulting. They emphasize the shift toward outcome-focused business models and the need for firms to act as orchestrators rather than just advisors. The conversation touches on the integration of AI, revealing its journey from support to independent agency. They also explore how strategic partnerships can enhance value creation and payment models based on client ecosystem outcomes.