Join Carlo Flamini, a market analyst from Unione Italiana Vini, Marzia Varvaglione, director of a global winery, and Filippo Polegato, a fourth-generation Prosecco producer, as they dive into the evolving landscape of wine consumption. They discuss demographic shifts, the impact of tourism, and the growing preferences of younger consumers. The trio highlights the importance of quality and storytelling in engaging new wine enthusiasts, and explores innovative marketing strategies post-COVID. Discover how the future of wine is shaped by cultural habits and health-conscious trends!
