Filip Lugovic

Co-founder and CEO of The Right Street, an EU-focused digital communications agency based in Brussels; brings decades of experience in EU affairs, combining public affairs and digital communications to serve organizations influencing European policy.

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Jan 4, 2026 • 18min

How to Choose the Right Agency Niche and Stick With It Through Uncertainty with Filip Lugovic | Ep #868

Filip Lugovic, co-founder and CEO of The Right Street, shares his journey in digital communications within the EU's political landscape. He discusses the importance of choosing a clear niche for success, emphasizing how it helped him weather the pandemic. With a background in public affairs, he explains building trust through relationships and the value of patience during slow periods. Filip also highlights creative strategies to maintain team morale and advises agency owners on navigating client challenges, reflecting on lessons from over 20 years in the industry.

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