Fernando Dominguez Sarmiento (Nando Sarmiento)
Creative director and chief creative officer at Lemon Chili, with a background in film, visual effects, and indie game development; creator of Super Farming Boy and experienced in using analytics to guide game design and marketing.
Best podcasts with Fernando Dominguez Sarmiento (Nando Sarmiento)
Ranked by the Snipd community
Dec 17, 2025 • 55min
Letting Data Guide—Without Killing the Soul of Your Game
In this discussion, Fernando Dominguez Sarmiento, the creative director at Lemon Chili and mind behind Super Farming Boy, dives into the art of marrying data with creativity in game design. He breaks down how analytics can enhance user experience and marketing without stifling originality. Nando shares insights on identifying trends, A/B testing for better onboarding, and the risks of algorithmic audience lock-in. With his diverse background in film and live gaming events, he emphasizes the importance of iteration and player feedback to create engaging experiences.
