Ferdinand Goetzen

Ferdinand Goetzen, Founding Partner at The Growth Syndicate, champions sustainable growth for B2B founders. He shares insights on the evolution of marketing, stressing the importance of brand awareness and customer journeys. Goetzen critiques rapid growth hacking, advocating for quality-driven strategies. He introduces the concept of a 'minimum lovable product,' emphasizing customer needs. The conversation also delves into effective SaaS growth strategies, ideal customer profiles, and the significance of networking and collaboration in scaling businesses.

Ferdinand Goetzen, CEO of Reveall, shares his experiences in selling an early-stage SaaS startup. He discusses the driving factors and emotional aspects of this decision, as well as how to prepare the team for the process and life after acquisition. The challenges of the transition and handling emotions are also explored.