Felicity Heathcote-Marcz
Expertise in immersive research methodologies and ethnographic approaches, understanding cognitive biases, power of storytelling, and significance of empathy in decision-making processes.
Best podcasts with Felicity Heathcote-Marcz
Ranked by the Snipd community
Feb 9, 2024 • 51min
365. Unlocking Business Potential: Implementing Brain-Friendly Practices with Felicity Heathcote-Marcz
Dr. Felicity Heathcote-Marcz discusses brain-friendly business strategies, overcoming cognitive biases, storytelling in marketing, and cultivating empathy in customer understanding. Her expertise in immersive research methodologies and ethnographic approaches provides actionable insights for optimizing organizational strategies. The episode offers a high-level overview of the importance of brain-friendly practices for decision-making, making it valuable for leaders aiming to enhance customer engagement and organizational effectiveness.
Sep 18, 2023 • 42min
324. Decoding Organizational Culture: How Ethnographic Research Can Transform Your Company with Dr. Felicity Heathcote-Marcz (refreshed episode)
Dr. Felicity Heathcote-Marcz, an ethnographer, discusses the value of ethnographic research in understanding customer behavior and organizational culture. She highlights its applications in the transport industry, uncovering future mobility trends and incident management. Challenges like time constraints and the Hawthorne Effect are addressed. Business professionals will find this episode informative and practical.
