Felecia Hatcher
Entrepreneur involved with the Pharrell Williams-founded Black Ambition Opportunity Fund, focusing on investing in entrepreneurs through capital and mentorship.
Best podcasts with Felecia Hatcher
Ranked by the Snipd community
Jul 23, 2024 • 1h 2min
EYL #300 Black Entrepreneur Empowerment Fund: Marketing Secrets, Mentorship, & Funding with Felecia Hatcher
Join Felecia Hatcher on a journey through entrepreneurship, discussing the Black Ambition Opportunity Fund. Learn about scarcity strategy at Nintendo, leveraging FOMO, and the importance of mentorship for black entrepreneurs. Discover marketing lessons and the need for proper funding and support in the business world.
Jul 26, 2024 • 7min
Study Hall: Scarcity Marketing: Lessons from Nintendo and Elmo
Felecia Hatcher, the Chief Popcorn Officer of Popcorn Heaven, shares her innovative insights into scarcity marketing. She delves into the strategies that brands like Nintendo used to create intense consumer demand, making products feel urgent and valuable. Felecia explains how experiential marketing brought video games to life, while also reflecting on the hype surrounding iconic products like the Wii Fit board and Tickle Me Elmo. Discover how intentional product scarcity influences purchasing behavior and builds consumer loyalty.
