Fay Rottenberg

Fay Rottenberg, CEO of Firefly Health, aims to transform healthcare through value-based virtual care. She discusses the pressing issues in healthcare pricing and the complexity of billing that leaves both patients and clinics frustrated. Fay highlights the urgent need for mental health support and the millions at risk of losing Medicaid access. The conversation dives into innovative fintech solutions driving efficiency in clinics, as well as the significant shift toward value-based care to enhance patient engagement and outcomes.