Farruko

In this insightful discussion, recording artist Farruko shares his perspective on how NFTs are revolutionizing the music industry. He emphasizes the importance of understanding NFTs for artists, allowing them to connect with fans and keep more profits. The conversation also covers the challenges of launching NFT projects and the necessity of strategic brand partnerships. Farruko highlights how platforms like TikTok are essential for maintaining relevance and engaging audiences. He underscores the importance of authenticity and adaptability in today’s music landscape.