Faris Yakob

Join Faris Yakob, an independent strategist and author, Tom Morton, founder of Narratory Capital, and Suzanne Powers, creator of All And, as they explore the shift towards indie strategy practices. They discuss their motivations for leaving traditional agencies, how they're reshaping business models, and the creative collaborations that drive unique brand offerings. The trio emphasizes the need for innovation in marketing strategies, tackling challenges in transitioning roles, and the power of community in enhancing creativity.

Faris Yakob, co-founder of Genius Steals and a noted brand strategist, delves into the complexities of modern economics. He reveals how misleading averages mask the true consumer experience, emphasizing that just 10% of households drive half of America’s spending. The discussion highlights rising wealth disparities, the impact of international tariffs, and the emotional motivations behind consumer behavior. Yakob also critiques the stock market's influence on perceptions of economic health, shedding light on why many Americans feel financially strained despite positive macro indicators.

Faris Yakob, co-founder of Genius Steals, is a creative consultant and strategist who began his career during the dot-com explosion. In their conversation, he discusses the transformative impact of AI on advertising and the importance of philosophical insights from thinkers like Kant and Marx on modern marketing. He emphasizes the need for diverse perspectives in creativity and shares his views on collaboration as a solution to complex industry challenges. Faris also reflects on the evolving dynamics of advertising and the significance of being well-read in the field.