Faris Yakob

Faris Yakob, co-founder of Genius Steals and a noted brand strategist, delves into the complexities of modern economics. He reveals how misleading averages mask the true consumer experience, emphasizing that just 10% of households drive half of America’s spending. The discussion highlights rising wealth disparities, the impact of international tariffs, and the emotional motivations behind consumer behavior. Yakob also critiques the stock market's influence on perceptions of economic health, shedding light on why many Americans feel financially strained despite positive macro indicators.

Faris Yakob, co-founder of Genius Steals, is a creative consultant and strategist who began his career during the dot-com explosion. In their conversation, he discusses the transformative impact of AI on advertising and the importance of philosophical insights from thinkers like Kant and Marx on modern marketing. He emphasizes the need for diverse perspectives in creativity and shares his views on collaboration as a solution to complex industry challenges. Faris also reflects on the evolving dynamics of advertising and the significance of being well-read in the field.

Faris Yakob, author of 'Paid Attention' and co-founder of Genius Steals, shares his insights on how our attention shapes our identities. He explores the quest for meaningful experiences during his nomadic life and discusses the challenges of capturing genuine attention in a saturated media landscape. Faris contrasts urban versus rural lifestyles and highlights the power of everyday moments over constant novelty. He also warns of the psychological impacts of media consumption while sharing strategies for fostering deeper connections through diverse content.