Faisal Naru

Faisal Naru, founder of Think, Test, Do, discusses the significant rise of behavioral science in public policy since 2010. He highlights how nations in the Global South are leveraging these insights to tackle complex issues like poverty and health. Naru advocates for embedding behavioral science teams within organizations for long-lasting change, moving beyond quick fixes. The conversation touches on the stark differences between Global North and South approaches and emphasizes the need for collaborative strategies in addressing wicked problems globally.