Fabiana Brunetti

Director of Global ABM Worldwide Strategies at Pure Storage with nearly two decades of experience across ABM, field marketing and demand generation, known for building data-driven, collaborative ABM programs and scaling personalization with AI.

Best podcasts with Fabiana Brunetti

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Jan 21, 2025 • 48min

72. ABM Strategy: From Pilot to Scale

Fabiana Brunetti, Director of Global ABM Worldwide Strategies at Pure Storage, shares her wealth of experience in ABM and marketing. She discusses the smooth transition from field marketing to ABM, emphasizing data-driven account prioritization and the importance of collaboration with sales. Fabiana reveals how AI is revolutionizing personalization and introduces a scoring model for account selection. She also highlights the significance of measuring success beyond just pipeline metrics and offers insights into rebuilding effective ABM strategies.

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