Fabian Geyrhalter

Fabian Geyrhalter, a brand strategist and founder of Finian, dives into the intriguing world of branding and marketing. He discusses the critical differences and overlaps between the two, sparked by a controversial stance on branding's necessity for revenue over $50M. The conversation emphasizes the importance of a robust brand foundation before effective marketing can take place. Additionally, they explore the misinterpretations of branding and the need for authenticity in creative work, advocating for a harmonious integration of both disciplines for business success.