F. B.

F. B. is an insightful author whose memoir unveils the murky depths of China's advertising world, revealing the cutthroat nature and rampant media fraud. In the discussion, he shares how brokers manipulate media deals and the business advantages they create. The conversation dives into cultural conflicts within agencies and the industry's evolution towards more transparency. F. B. also addresses the potential for reform through financial auditing, providing a candid look at the harsh realities faced in the Chinese media landscape.