In this engaging discussion, an expert in Impulse Buyer Psychology reveals what drives consumers to make spontaneous purchases. The guest dissects the strategies that marketers use to entice buyers, while the hosts share their own experiences with impulse buys. Hamish adds humor with tales from a comical Uber ride about the Logies, and the conversation takes a playful turn as they explore the absurdity of listening to podcasts at 3x speed. Prepare for laughs and insights into consumer behavior!