Evelyn Gosnell

Evelyn Gosnell, a behavior scientist and managing director at Irrational Labs, dives into the world of behavioral design and its impact on human connection in products. She discusses how design interventions can foster trust and engagement, particularly in AI applications. The conversation highlights psychological insights like negativity bias and their role in user satisfaction. Notably, her insights into Venmo demonstrate how adding social elements can enhance user experiences in financial transactions, showcasing the power of connection in design.

Evelyn Gosnell, Managing Director at Irrational Labs and Head of Product Development and Behavioral Science at Shapa, blends product design with behavioral economics. She discusses Shapa’s numberless scale and personalized habit missions. She questions nudging’s limits and stresses transparency and rapid testing. She also previews work on attention tools and practical paths into applied behavioral science.