Evan Shelley, founder of Truck Parking Club and an expert in land investing and civil engineering, shares his journey of transforming the truck parking industry. He reveals how he turned zero bookings into thousands daily through innovative technology. The conversation highlights financial potentials in truck parking lots, the importance of data and customer service, and overcoming unique marketplace challenges. Evan emphasizes the critical role of focus and taking action in entrepreneurship, inspiring investors to explore overlooked opportunities in this growing sector.