Evan Reece

Co-founded Liftopia, a consumer platform and back-of-house revenue management system for resorts. Today, the company works with more than 250 resorts worldwide and is the largest ticket sales operation in North America.

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Nov 12, 2019 • 43min

Evan Reece: It's Rare to Find a Place That Isn't Worth Going to at Least Once

Evan Reece, co-founder of Liftopia and former HotWire employee, dives into the revolution of ski ticket sales. He explains how Liftopia transformed the industry by introducing online sales when resorts were hesitant. Discover why loyal customers can often be the least loyal, the impact of multi-resort passes, and how consumers' desires for unique skiing experiences are shaping the market. Evan also discusses the rise of Epic and Icon passes and how skiers are adapting to their choices based on travel styles.

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