Evan Lee
Creative strategy expert from Motion
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Apr 10, 2024 • 31min
Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success
Creative strategy expert Evan Lee from Motion discusses the systematic process of finding winning ads, emphasizing research, ideation, and collaboration between media buyers and creatives. He highlights the importance of AI tools and the role of creative strategists in driving advertising success.
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