Eva van der Broek

Join Tim den Heijer, co-founder of Brain Creatives, and behavioral scientist Eva van der Broek as they explore the fascinating world of nudges that shape our behavior. They reveal how a simple housefly sticker can lead to significant changes in decision-making. Delve into the power of naming effects, the surprising appeal of imperfections in branding, and the unintended consequences of policies like the Cobra Effect. Discover how small adjustments can influence everything from marketing strategies to public policy—showcasing the subtle art of behavior change.