The European Head of Marketing at Canva dives into the company’s innovative marketing strategies and the vibrant culture at their London HQ. They explore the transformative role of AI in enhancing creativity while stressing the importance of human intuition. Community engagement and word-of-mouth are highlighted as essential for growth, with Canva's user-friendly tools facilitating brand consistency. The discussion also touches on navigating brand authenticity amidst criticism and the powerful link between strong products and genuine customer connections.