Euny Hong

Euny Hong, journalist and author of 'The Birth of Korean Cool,' dives into the powerful intersection of K-Pop and economics. She discusses how BTS has reshaped consumer behavior and market dynamics worldwide. Euny reveals South Korea's strategic cultural export strategy, transforming the nation from poverty to a global cultural powerhouse. She also explores K-Pop's role as a vital economic engine and its influence on other sectors, highlighting how Korea's adaptations to historical challenges set a benchmark for cultural exports.