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Eugenia Zalis
CMO for Oreo, a global snack brand. Previously worked at Unilever on the Dove campaign.
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Mar 19, 2025
• 47min
Oreo’s playful positioning, bold innovation and brand partnerships - Eugenia Zalis
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Join Eugenia Zalis, Oreo's CMO and marketing maven, as she shares insights from her journey including her impactful stint at Unilever on the Dove campaign. She dives into Oreo's 'stay playful' strategy and discusses exciting collaborations with Coca-Cola and Post Malone. Discover the secrets of managing a 110-year-old brand, innovative flavors, and the importance of humor in advertising. Eugenia also shares her creative process and leadership tips for aspiring CMOs aiming to generate engagement in a diverse market.
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