Eugene Vyborov

Eugene Vyborov, a serial entrepreneur and founder of Ability AI, specializes in AI-driven marketing automation. He discusses the leap from traditional, rule-based automation to agentic AI, which can make independent decisions and execute marketing campaigns. Eugene highlights the efficiency gains possible with AI, particularly in media buying on platforms like Facebook. He encourages marketers to embrace AI for competitive intelligence and stresses the necessity of adapting to these innovations, as they can reshape job roles and strategies in the industry.