Eugene Healey

Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, shares insights on the company’s marketing refresh and its innovative influencer strategies. Brand consultant Eugene Healey delves into the rise of B2B creators and the cultural role brands play. Katrina Sturton-Dodd, Editor at Contagious, discusses standout campaigns from Cannes, like the impactful initiatives by Indian Railways and AXA. Together, they explore the shift towards human-centric marketing and the importance of cultural engagement in today’s branding landscape.

In this enlightening discussion, brand strategist Eugene Healey, known for his insights on social media, dives into the transformative findings from "The Awareness Advantage" report. He emphasizes the critical integration of brand awareness and performance marketing to drive better conversion rates. Eugene shares insights on creativity over budget, using Duolingo as a case study, and the importance of cultural relevance in brand marketing. He also highlights strategies for niche market engagement and the need for authentic storytelling in today's saturated digital landscape.