Eugene Healey

In this enlightening discussion, brand strategist Eugene Healey, known for his insights on social media, dives into the transformative findings from "The Awareness Advantage" report. He emphasizes the critical integration of brand awareness and performance marketing to drive better conversion rates. Eugene shares insights on creativity over budget, using Duolingo as a case study, and the importance of cultural relevance in brand marketing. He also highlights strategies for niche market engagement and the need for authentic storytelling in today's saturated digital landscape.