Etienne Sanz de Acedo
CEO of INTA
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Oct 18, 2023 • 21min
INTA CEO Etienne Sanz de Acedo on Transforming IP into a Revenue Center
Etienne Sanz de Acedo, CEO of INTA, discusses the evolving landscapes of IP, integrating IP into business strategies, adapting to new technologies, AI-generated speeches, entrepreneurs favoring online IP registration, and the profound influence of evolving consumer behaviors on IP.
