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Ethan Peck
Director of Bitcoin on the corporate governance team at Strive Asset Management. Focuses on engaging with corporations on matters relating to Bitcoin.
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May 21, 2025
• 1h 11min
Bitcoin Is the New Hurdle Rate: Corporate Treasuries Are Waking Up
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Ethan Peck, Director of Bitcoin at Strive Asset Management, and Tim Kotzman, host of Bitcoin Treasuries podcast, dive into the exciting intersection of Bitcoin and corporate finance. They discuss the shift from ESG to Bitcoin advocacy, highlighting strategies for engaging corporations in adopting Bitcoin. The urgency for companies to rethink their financial strategies is clear, with Bitcoin emerging as a critical asset for wealth preservation. They also explore the vital role of shareholder activism in this Bitcoin revolution and future trends in corporate treasury management.
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