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Ethan Dowie
Founder of Indigo Promotions, a branded merchandise company known for bringing in-house production and a customer-first service approach; built his business from cold-calling beginnings to serving enterprise clients like Zappos.
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Nov 26, 2025
• 43min
Launching a Customer-First Merch Company with No Industry Experience | Ethan Dowie
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Ethan Dowie, the founder of Indigo Promotions, shares his inspiring journey from making hundreds of cold calls to securing Zappos as a client. He discusses the importance of a customer-first approach, navigating early fulfillment challenges, and the decision to bring production in-house. Ethan emphasizes building a dedicated team, leveraging big clients for credibility, and the role of organic marketing in growing his business. Additionally, he reveals tips on managing complex custom projects and his vision for future expansion.
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