Ethan Crump, a Senior Content Marketing Specialist at Foundation, discusses the transformative power of prompt engineering in marketing. He highlights how treating AI as a collaborative partner can boost productivity in content creation. The conversation dives into techniques like chain-of-thought prompting that improve AI's reasoning abilities. Ethan illustrates practical applications for marketers, stressing the important role of tailored prompts in enhancing creative workflows and the evolution of content strategies through AI.