Esther Sperber, founder of Studio ST Architects, discusses how her background in psychology and psychoanalysis influences her leadership style in architecture. They also highlight the importance of hiring a business coach. The chapter introduces Studio ST's 20th anniversary and portfolio, emphasizing their specialization in beautiful interiors and synagogues. The speakers discuss the significance of building strong client relationships and promoting collaboration for great architecture. They explore designing spaces to exceed expectations, highlighting the importance of the discovery process. The role of psychoanalysis in leadership is examined, focusing on self-awareness and decision-making. They emphasize the importance of community, communication, and designing a business that aligns with work-life balance and professional practice.