Esther-Mireya Tejeda

Esther-Mireya Tejeda, CMO of Anywhere Real Estate talks about the emerging neuroscience-backed framework called emographics, which explains why people do what they do. She discusses the importance of understanding unconscious personas, alongside demographics and psychographics, for a better understanding of customers. Topics also include simplifying the home-buying experience, the era of personalized campaigns, and how brands can respond to widespread distrust.