Esther Huybreghts

Esther Huybreghts, Co-founder and Chief Creative Officer of Pok Pok, shares her journey of creating the award-winning Pok Pok Playground app. She discusses her early inspiration from a Fujifilm camera and how a simple idea grew into a significant business. Esther emphasizes the importance of calm design in the app to support imaginative play and how her ADHD shaped its features. She also reflects on the challenges of negative feedback and her commitment to representing diverse families in the app, all while envisioning its future growth.