Estella Benz

Estella Benz, Founder and CEO of Inference Beauty, transforms the skincare landscape with her data-driven approach to ingredient transparency. She shares how her frustration with complex ingredient lists inspired her mission to simplify beauty through AI personalization. Estella discusses changing dynamics in consumer needs, especially for busy women, and critiques fear-based apps that mislead. Plus, she emphasizes the importance of human expertise alongside technology and advocates for personalized e-commerce experiences to enhance consumer trust.