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Esraa Elzin

Influencer Marketing Lead at Instacart, with prior experience in PR and beauty brands like Estee Lauder and LVMH.

Best podcasts with Esraa Elzin

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Oct 31, 2024 • 53min

From Lipstick to Last-Minute Groceries: Esraa Elzin on Influencers, Industry Shifts, and TikTok Ambitions!

Esraa Elzin, Influencer Marketing Lead at Instacart, shares insights from her journey through PR and beauty brands like Estee Lauder and LVMH. The conversation dives into TikTok's rise in social commerce and its impact on influencer strategies. Esraa discusses the transition from beauty products to grocery marketing and the essential role of storytelling. The episode also highlights challenges in engaging diverse influencers and the need for authentic connections in marketing, underscoring a shift towards quality creative content in the industry.